Considering Font Choice

You need to think long and hard about the type of font you want to use. There are a whole lot of very pretty and intricate fonts out there – and you should probably stay away from every single one of them. As tempting as it might be to use a very intricate and involved font, you have to consider whether or not it will be easy to read. In most cases, such fonts are very difficult to read and understand, unless you set them to an enormous font point. While that is feasible on a large banner, it is not always logical. You do not want to take up every available inch of space just to put up a pretty font. In this case, practical is much better. Readability and understandability should be your first priorities in this endeavor.

Your choice of font may well be one of the most important aspects of your entire custom designed vinyl banner. Readability, more correctly, is one of the most vital components about your sign. If the public is not able to read what your banner says, how are they going to know anything about your business? The answer is quite simple: they are not going to know anything, which means that you are losing potential customers and their business.

Now, as much as you might be tempted to use a font that just looks pretty, you really need to make sure that it looks functional as well. People have to be able to read it, otherwise it simply is not going to do you any good. You might be afraid that it is going to be boring, but trust, if your banner is well designed, boring will not be a problem.

Typically, font face types like Arial, Courier, and Times New Roman are going to be your best bet. If you do not want to go with standard font faces like these, just try to look for something like them, but perhaps with an edge.

In general, however, you are going to want to stay away from cursive fonts. They can be too difficult to read unless you are right up close, or unless you make them huge. Neither are very conducive to successful advertising.

To give your banner some extra verve, it is all right to use more than one font. For example, you can use one font for your main message, and then another, different font for a smaller message. You do want to make sure that each font face complements each other, and typically you do not want to use more than two different types.

More than two is going to make your sign look cluttered, disorganized, and downright messy. Yet again, that is not going to be good for business. Two fonts, however, will make both messages pop more than they might otherwise be able to do. That way, not only will you have the benefits of readability and visibility, but your message will also draw the eye.