Hair Salon - Vinyl Signs
Most hair salons usually do not have a huge advertising budget and rely on the majority of their business coming from their local demographic community. Vinyl banners are a very effective way for hair salons to get the word out on their pricing and discounts and since large vinyl signs can be seen from a distance, this method of advertising is perfect for hair salon businesses.
Advertising a beauty or hair salon can present challenges that are unique to their industry. In many geographical areas it seems as though there’s a salon on every corner – quite often within view of each other. With that in mind, any outdoor advertising opportunity is an important chance to draw potential clients to your salon.
Full-color, vinyl banners offer a cost-effective and highly visual way to encourage those clients to your salon instead of your competitors’. When you use a targeted message with clear graphics, it can subconsciously give the viewer a glimpse into how your salon operates in several ways.
Since salons are all about beauty, your advertising has to reflect that. It can be almost impossible to convince a potential client that your salon will make them look good when your outside banner doesn’t. A professional look outside implies professionalism inside, so not only does your banner need to clearly convey a message – it has to look good doing it.
Whether the banner is created with Esigns online software or you upload a layout of your own, the most important thing in designing your banner is legibility and readability from a distance. Quite often passing traffic will see the banner only briefly. This is one of the main reasons Esigns recommends using banners with a narrowly focused message that is easy to understand. If you put too much on the banner, potential clients may not have time to read the full message.
Font selection in your design is important. Many hair and beauty salons are inclined to use fonts that may be "pretty," but aren't easy to read or are too thin to show well on your banner. Esigns encourages you to play with the different font choices available in our online editor or your layout program and select one that will reflect your salon’s personality while still maintain easy readability.
Choose pictures that are flattering and don't overwhelm the fonts you've chosen. Try to use pictures that are focused on a product or service with a background that isn't distracting. Always use pictures that reflect the current styles and trends. If your banner looks dated, many potential clients may make the assumption that the looks your stylists create will be dated too.
A quick way to get an idea of how your banner will look from a distance is the squint test. Look at the on-screen version of your banner and squint your eyes. How well can you see the wording? What elements got lost when visibility was reduced? Remember - for your vinyl banner to be effective, it must be legible and easy to see with a quick glance. If you can't hook them into reading it with that glance, your message is lost and they may visit the salon down the street instead of yours.
So now that you know how to create a good-looking banner for your salon, how and when should you use one? Traditionally, you may think of banners for only temporary uses – such as a one-time sale or special event. But when your banners are properly stored they can be used over and over. While you may only use each banner for short periods of time, with a properly presented message you can rotate them indefinitely and keep your outdoor advertising fresh.
It may also help to assess your salon and find services or products that your competitors aren’t offering. Advertise these – with a picture for quick brand recognition. More so than in some other professions, brand recognition and trust will help drive clients to your business. Ladies (and lots of men!) don’t mess around when it comes to their hair styling products. Once they use a product regularly, it’s fair to assume they’ll shop where they can buy it.
Women in particular tend to be loyal to a certain stylist vs. a loyalty to the shop they work in. When these stylists move to a new salon, it's important to let their previous clients know where they've moved to - information their old salon may not want to share. A picture of your new stylist with a welcoming message on a banner in front of your business makes it easier for their previous clientele to find them. This is especially important when you have a new hair dresser or nail technician with an established following.
Even with the most talented people working in your salon, it makes no difference if no one knows it. By using full-color banners from Esigns you can promote your products, your services and your stylists effectively while letting your potential clients know just what your salon is all about.
Whether you are advertising a hair cut special, or you simply want to post your everyday great pricing, vinyl signs are a perfect choice for that community hair salon tp getting the word out and improving their sales.
For more information on business uses, also see:
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