Outdoor Lawn Yard Signs For Tree Service Companies
Outdoor bandit signs do the marketing work for you. They will get the word out about your tree service business. Increasing your chance of potential new customers or patrons, and they are one of the best tree service marketing investments you can make for the money.
Believe it or not, you can put too much information on your tree service yard signs. Most businesses tend to want to duplicate what their business card says, but this can be a big mistake when using outdoor yard signs.
The number one reason outdoor lawn signs work is because they get straight to the point. They tell your potential customers what you do, rather than who you are. This type of ad marketing is cost effective and it works.
The easier it is for people to comprehend what you can do for them with your tree service business, the more likely they are to give you a call. Keep in mind that when you get them on the phone, then you have all the time in the world to explain to them what you do in detail, verses trying to cram it all onto an 18"x24" sign. So when designing your outdoor sign, the most important part sign that you want people to see and remember is your phone number!
Your tree services message is the most important thing besides your phone number that you can put on your signs. Your message should be short and simple. If you’re driving down the road at 40 mph, you have about 3-5 seconds to read the sign. If your message has more than four lines of text, most of your audiences (those that are driving) aren’t going to be able to read it in those few seconds, so keep it simple and to the point.
We recommend using your tree services business phone number as the primary point of contact on your yard signs, and your website secondary. This is mainly because people tend to write a phone number down or dial it from their cell phone on the spot. While with a website, they try to memorize it, and then by the time they get home they probably only remember part of it or none at all. And if they get to searching online, they’re going to be able to look at all your tree service competition. A phone number on your lawn signs works much better.
We recommend that you put out 25-30 outdoor tree service signs in the area in which you wish to market. If you order 500 signs, do not put them all out in that area you’re marketing. After you put your outdoor signs out in your target locations, begin rotating your target areas. Saturate an area to a point to where people will notice them, but not ignore them. People will notice your tree service signs when the message targets what they need; when you tell your customer what you do, rather than who you are.
Prime areas to target for your tree service signs: major intersections and off ramps from the highway. The best areas are long stretches of 40 mph roads. Put the outdoor signs out on the side of the road, about 10-20 feet off the road, and a quarter to a half-mile apart, going both ways.
The best times to put out outdoor bandit signs are late on Friday afternoons and evenings.
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