A MESSAGE FROM THE BANNER BARON
California Chrome won the Kentucky Derby in 2014, and the odds were not in his favor. He was California-bred (and only three California-bred horses have every won the Derby). His trainer was 77 years old and had never entered a horse in the derby. The horse had four white feet, which superstitious racing fans (are there any other kind?) consider bad luck. And he was the product of no more than $11,000 in breeding stock.
California Chrome was, in short, a questionable bet. Each time we send out one of these email communications, we’re betting that you will find them interesting enough to open and attractive enough to buy something.
When California Chrome won, we offered an across-the-board 12% discount to our email contacts. It was a gamble, but it paid off because customers like you responded. We are always betting on our customers by constantly emailing discounts on great Vinyl Banners and colorful Custom Signs.
The Banner Baron