- Set goals you hope to accomplish with your booth.
- Know your booth size and how it fits in your environment.
- Match the banner to the booth size and objectives.
When it’s time to design your company’s trade show booth, the banner is often the first thing that comes to mind. You’re going to want something that grabs attention and draws customers in.
So how big of a banner do you need? Despite the fact that the banner will be a central focus of your booth, you might be surprised to hear that size shouldn’t actually be your first question.
Choosing a Banner That’s Right for Your Booth
In order to know what size banner you’ll need, you should be thinking about two other key questions first. Once you’ve got these down, everything else will be a piece of cake.
What are You Displaying?
First things first, you need to know what exactly you’ll be doing with your space. Are you going to be talking to potential clients one-on-one? Displaying products? If so, how big are these products? Maybe you need room to do some demonstrations. Have you tested your product demonstrations to know how much room you’ll need?
There are a lot of questions to go through, but once you have solid answers as to what you need a booth for in the first place, you can move forward with confidence.
The thing you want is to purchase a fantastic looking banner only for it to be completely obscured behind a product because that’s the only way you could hang it. The better you know your needs, the better you can plan your booth.
How Big is Your Booth?
Now that you have a clear picture of what exactly you’ll need to accomplish within your space, you can decide exactly what size booth to plan for.
You’ll need to budget your space carefully. Remember, you don’t want to just think about your product displays. Your booth has to hold your tables, chairs, and any other free-standing elements you might have.
Also, you have to budget space for the people that will run the booth. A common rule of thumb is to allow 40-50 square feet for each person or the booth will start to feel crowded. For example, a 10’x10’ booth is 100 square feet. You probably wouldn’t want to staff that booth with more than two people.
How Big is Your Banner?
Are you getting a better image of your booth? It might help to draw it out. Knowing your needs and your space limitations, you should have a much easier time spotting where the banner will work best.
Are you going to have limited space and just a few staffers to greet customers? You might consider a banner that hangs the width of your table. It’s what people will see as they approach.
How about using the table itself to hold a vertical banner stand? Depending on the dimensions of your booth, getting up and above the crowd might be the best way to ensure visibility.
If you’re leaning more into the product demonstration side of things, consider a large backdrop. That way, your banner is always in the crowd’s field of vision while you show them what your products are capable of.
Above all, your banner shouldn’t look like an afterthought. It should look like it was designed to fit the booth perfectly, not the other way around. In short…
Your Banner Should Match Your Booth
When they see your banner, people will instantly start making judgements about your company, your booth, and your staff. By asking the right questions first and integrating your signage into your design, you’ll make a killer first impression that you can use to generate more leads.
Already know what you need? Check out our trade show page and get started finding the right banner for your booth today!