A furniture retailer in Houston, Texas continually catches the attention of eSigns.com with his innovative, dramatic sales themes and offers. He has 52 sales a year, a new one every week. So he’s continually coming up with new names for the sales, a practice eSigns also uses for weekly eBlasts to customers. If you’re not signed up to receive these free savings notifications, do so today at eSigns.
And if you’re looking for new and different titles for your sales events, start by tracking your store’s significant milestones on a calendar. On what date did you first open the doors? What is the owner’s birthday? How old is the city that you are in? These anniversaries offer great opportunities to promote savings, but there are many more.
Chase’s Calendar of Events is an annual publication that includes special events, holidays, federal and state observances, historic anniversaries, and more unusual celebratory traditions. So when a beauty salon wants to offer a hair coloring special on Marilyn Monroe’s birthday or a car dealership wants to salute Henry Ford’s birthday, they’ll be able to find those dates with ease. Want to know when Mary Shelley’s Frankenstein was published? Chases’ has that, too. Catching the interest and attention of a distracted consumer is a challenge that faces retailers every day they are in business. And sometimes, it takes the Elvis’ Birthday Sale to do it.