Chances are, if you’re familiar with eSigns, you’ve got vinyl banners. Not just any banners but some really awesome banners (no, not because we printed them, but because they’re yours). And maybe about now, you’re looking at adding more to your business’ advertising repertoire but you’re unsure of where to start.
While I’d like to say just start at /, that wouldn’t be right. Instead, Google your local municipalities sign codes. For instance, we’re located in Brighton, MI and searching for “Brighton, MI sign code” turns up 425,000 results…a lot, but the first two are all I need – “The Official Municipal Website” and a page from that site title “Temporary Signs, City of…”
Of course, most municipal codes are written in gov-speak that makes IRS circulars look like something penned by Faulkner…perhaps Absalom, Absalom. But if you read enough of them, you know what to look for even if its not a great American novel.
If not, contact them – there’s nothing worse than ordering A-Frame Sidewalk Signs to promote a big sale and draw in the foot traffic than to get it and be told you can’t use them. More often than not, you’ll find that what you’re looking for is allowed, just sometimes pending certain restrictions which are usually tolerable.
Once you know what additional signage you can bring to bear on your potential customers, you should be all set to grab that branded look of your business (that’s hopefully already on some of your custom signs) and get to work adding more to you arsenal.
Cause if people don’t know what you’re about, they’re not about to frequent your establishment.
Till Next Time…