Okay, not really. Sure there are some people here at eSigns.com that can talk about typography all day long, but then you would know more about typography then you ever wanted to. However, we would like to give you an overview of typography and some helpful tips when using it in design.
Serif vs Sans Serif
For those who do not know, serifs are decorative strokes at the top and bottom of the letters, usually easiest to see in capital A, M, K and X. Fonts such as Times New Roman or Bodoni are perfect examples. Sans serif fonts lack these decorations (sans is French meaning “without”), and are meant to be a simpler typestyle. These are fonts like Futura or Helvetica. Designers have argued back and forth over when to use ether one. Some say that sans serif fonts are easier to read because they are cleaner, others claim serif fonts are better because the serifs guide your eye to the next letter. The truth is it comes down to your personal preference and what works with your design.
Sans serif fonts have been increasing in popularity with the invention of digital design and the internet. Because of the way screens display images, serifs get lost when they are displayed. They do not show up clearly because the pixels cannot display them properly.
Decorative Fonts vs. Simple Fonts
If you have a large amount of information that you need to present, you may want to select a font that is “cleaner” such as Arial, Times New Roman, or Tahoma. They are easier to read and are ideal for body text. If you only need to present one or two words, a decorative font may be a better choice for you like Antsy Pants, Poster or Snap. They are more visually arresting and can draw attention to body text.
Less is More.
Generally you should not include more than two fonts in a design. Most designs use one font for the headline and one for the body text. If you use any more than that, your readers can become confused as to what is important and the design will look jumbled. Make sure the fonts compliment each other and can be read from a distance. Look at the designs below. If you need their services you need them in a hurry, you don’t have time to sift through all the different fonts to try to get the information you need.
Till next time…