Go the Extra Hour!
In case you hadn’t noticed, we’re living in the “age of the consumer”. More than ever, we have become an “on demand” society, with the consumer dictating/demanding exactly what he or she needs/wants/expects of us. And the biggest change that we see for brick and mortar retailers is in their hours of operation. We recently created signs for two family owned restaurants that had been open six days a week for forty-nine years. When they remodeled one of their stores, they decided to try opening on Sunday and the results have been spectacular. One more day at one location and a 12% increase in sales for the month!
This presents special problems for small business owners, especially the “mom and pop’s” but anything you can do to make your business more accessible will serve you well. Try adding an online customer service chat component to your website to deal with requests that come after hours, or consider a live answering service that knows how to contact you in an emergency.
Staying open late just one night of the week can offer your customers who work traditional hours another opportunity to trade with you. And whatever changes you make, be sure to tell the world about them. May we suggest a from eSigns.com?