- Check last season’s banners for wear and accuracy.
- Avoid generic images.
- Stick to your brand.
- Use your signs to guide your customers.
- Review all seasonal holiday options.
If you are a business veteran, preparation for the holidays might become a routine. The same decorations go up, and many of the same sales go into effect.
However, complacency and sales growth just don’t go together. It’s time to check your holiday sign strategy.
Deck the Halls With a Purpose
Before you bring out the old decorations, let’s run down our top five tips for holiday sales success and get your books in the black!
1. Out With the Old
The old signs you have in storage might still be perfectly fine, but that doesn’t mean they couldn’t use freshening up for a new look.
Always do a thorough check when you take them out. This isn’t just making sure your signs aren’t dirty or worn. Is the information on them still correct? Do they feature an old logo or font?
Preparing for any festive event several months out will help you spot these problems in plenty of time to get new signs.
2. Don’t Be Too Generic
Blend traditional imagery with visuals that are related to your brand. When ordering winter holiday signs, for example, you might be tempted to stick to graphics with Christmas trees, Santa, and wreaths.
But your signs may end up looking like everyone else on the block; and new customers will have less context about your business to spark their interest.
Power drills on sale? Use a photo of a drill wrapped in a string of lights to accompany the text. That way, you stay on point with your information without losing any of that holiday spirit!
3. It’s Still Your Brand, Only Festive
It can be tempting to change up your whole look for the holidays. New fonts, a different tone, maybe even an alternate logo.
Don’t toss your entire marketing style guide out the window simply because you’re ordering holiday signs.
Remember: the customers who come in during the holidays need to be able to recognize your branding when they encounter your store the rest of the year. Try keeping your text (and definitely your logo) the same and let your color and graphic choices carry the holiday vibe.
4. Guide Your Customers
Add some arrows and use your interior holiday signage to direct customers to the best sales!
By using your signs as handy, directional guidemaps, you basically get an extra holiday employee to help direct traffic through your store.
For best results, get creative! Try banner stands, banners hung from the ceiling, or even custom decals on the floor. If your signs are visually interesting, customers are more likely to notice the directions you are providing them with.
5. Double Down on Holiday Spirit
As you design and set up your holiday decorations, aim big. Not huge, not more than your budget can handle, but just a little bit bigger than life.
That feeling of holiday spirit is important. Your customers need to feel that they’re in the right place. They could have gone anywhere, but they came to your store. Creating a warm, festive atmosphere for shopping will help them feel appreciated.
And that’s what will keep them coming back to you all year round.