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A MESSAGE FROM THE BANNER BARON

I am fascinated by British accents. I say accents because there’s not just one British accent. Scouse, Mancunian, Geordie, Cockney, Brummie, and Yorkshire are just a few. If you’re really good at it, you can tell where an English person is from and if you’re really, REALLY good, you won’t confuse a Brit with an Australian, a New Zealander, or a South African.

So, I’m talking to this delightful British fellow the other day about our Aluminum Signs. And he says, “You mean, ‘ah-loo-MIN-ee-um’, don’t you?” So I repeated myself. Then he repeated himself. And before long, I was saying it “his way” and loving it! Seems that only the US and Canada say “aluminum” and that the rest of the English speaking world says “aluminium”. Because back in the 1800’s, European scientists seeking a uniform nomenclature for the elements, added the “ium” to match helium, barium, lithium, sodium, magnesium, potassium—you get the idea.

Makes sense to me.

Only I don’t want my customer service folks sounding snooty. So, we’ll stick with aluminum if that’s OK with you. And nothing to the Queen about this. Agreed?

By the way, our Aluminum Signs are specially priced this week.

Robert
Robert Marsh
The Banner Baron