- Establish and stick to consistent brand standards
- Build up anticipation with promotion before the event
- Make every guest feel like a VIP
At its core, promotion is no different than an invitation. Who are you inviting? How are you telling them? And why should they say “yes”?
Once you can honestly answer these questions for yourself, you’re more than halfway home. If you’re like most people, it’s that last one that’s tough. It can feel like the event you’re promoting isn’t even real. Why should anyone else believe it?
And that’s the whole secret of promotion: Knowing that the reason your event is the hot place to be is because you say it is. Here’s how to make sure everyone else believes it, too.
Read on for our go-to ideas to promote your event more effectively
Establish the Look
When you start scrambling for ideas to promote an event, it’s easy to skip over the foundation that everything else will be built on. It’s all about branding.
The logo, tone, and color palette need to be consistent from the moment your promotion starts. You shouldn’t send out a single email without your branding locked down.
This strict adherence to brand identity is going to do two things for you. First, it’s going to force you to be extremely familiar with your event and the way you want to present it. You can’t really know if that golden logo is the right call unless you’ve already decided that your event is an upscale affair.
The second thing you get from staying consistent with your logo and look from the first moment to the last is recognition. The easiest way to look like a pro is to be consistent. Your flyers look like your posters, and your TV commercial, and your yard signs, and the banner hanging over the venue door. It’s all one voice. With the right planning, that voice will be clear and strong.
It’s time to get the buzz going. Remember; You’re not just promoting your event, but also the build-up to your event. It’s not just about the destination. Focus on the journey.
This would be a good time to think about counting down the days to your event. This is easy to do with some signs around your venue. 5 Days… 4 Days… Countdowns help build great suspense with minimum effort.
Don’t forget to get in touch with local media as well. A press release is nice, but consider your event from a journalist’s point of view. What’s the story? Do their job for them. Then, and only then, give them a call directly and pitch your story. They’ll likely say “yes” because you’ve made it so easy. They get all the credit, you’ve done all the work. But you get all the publicity, and it’s free.
Stick the Landing
And now it’s here. The day you’ve been building up to has arrived, but your job isn’t completely over. The only way your event is going to be successful is if the people who walk out of it say it was.
In short, you want as many people as possible to feel like VIPs. This won’t be a problem, because you planned ahead.
Make some VIP Parking Signs. Advertise that the first 50 tickets sold get the spots. How about a ticket upgrade that comes with access to an exclusive area? Make sure everyone knows that supplies are limited and going fast.
You’ll also want to hand out some tickets to local business owners. Tell them to use the tickets as gifts for their favorite customers.
Before you know it, everyone who walks into your event will feel like a star.
Ready to promote your event like a pro? Check out our event templates for even more ideas for designs from traffic direction to parking signs!