- Design your sign with the customer in mind.
- Pick highly-trafficked locations to display your sign.
- Bonus points for places where people are just standing around!
It’s finally here. The moment when kids everywhere make a solemn vow to forget everything they’ve learned over the past year and play outside from sunrise to sunset. The moment when teachers breathe a collective sigh of relief.
But for parents, it can be a time for panic. They’ve got to make sure that all of those hours (at least some of them) are entertaining enough to keep the kids from pulling their hair out from boredom.
That’s where you come in, right? During the summer months, many events shift toward kid or family-oriented activities. Yours is no different. But how do you make sure that your summer event promotion works?
We’ve got some great tips here, including one at the end that will have you slapping your forehead.
Design with your customer in mind.
There’s a difference between designing your signs for kids and designing for adults so they’ll know it’s for kids. Put simply, whose attention do you want? You want the kids’.
Remember, they’re the ones who are staring out the car window. They’re the ones whose eyes are free to roam until they find something that looks fun. And most importantly, they become the instant word of mouth you’re looking for. You want them to ask to go to your event.
So how do you design for kids? Most of the rules still apply. Easy to read, bright colors, and an honest message. For example, don’t put “Fun!” on your sign. Put “Water Balloons!” They’ll know it’s fun.
And don’t fall into the trap of copying the logo of the latest kids’ movie or show. It’s lazy at best, and could bring you legal trouble at worst.
More traffic = more results.
Now that your signs are aimed at the right people, it’s time to start thinking about locations. Don’t forget that it’s summer! Too many signs have gone to waste being put up next to empty schools.
This list may seem obvious, but it’s the obvious things that tend to fly out of your head when the deadline is looming.
Start with public parks and swimming pools. You’ll also want to make friends with the owners of local ice cream shops and snow cone stands so they’ll let you put up some signs out front.
Don’t forget the libraries and all-day daycares. Not every kid is going to spend the summer outside.
With all of that said, I hope you saved some signs. You’re about to find out about the promotion opportunity that so many others have missed.
Turn boredom into buzz.
The bank. The grocery store. The DMV. What do all of these places have in common?
They’re boring. At least to kids.
These are the errands that they got to miss out on during school, and now they’re being dragged along every time. There’s usually nothing to do but stand around (often in a long line that doesn’t even have a rollercoaster at the end of it) and be soul-crushingly bored.
That’s why these are the perfect spots to drop your signs. They’ll stand out like a splash of fun in a sea of beige. You will likely have to make arrangements with the establishment ahead of time. Be sure to follow all the appropriate steps so your sign doesn’t end up straight in the trash!
It’s worth the effort. Not only will kids notice your sign, they want to notice it. They’re actively looking for something to do.
That’s when they’ll say the four sweetest words a summer event promoter can hear:
“Mom, can we?”
Don’t forget, if you’ve got questions about your summer event promotion, you can always get in touch with eSigns.com. Phone, live chat, or email, we’re here for you!