- Pick places that are related to your camp for your ads.
- Make signs for each of your valuable camp offerings.
- Go to the customer (don’t make them come to you).
There are few places on earth more vibrant and lively than a summer camp in full swing. The woods are a brilliant green, the water is clear and inviting, and kids are running everywhere. It’s outdoor fun at its finest.
An empty summer camp, on the other hand, is a bleak, uninviting place that’s the stuff of mediocre 1990’s horror movies.
Don’t be an empty summer camp.
Fortunately, it’s easy to grow summer camp registration. All you need are some signs and a few tips.
Make it Obvious.
As the world becomes more and more digital, it’s only natural to think about spending your advertising dollars on TV commercials and social media ads. But when it comes to summer camps, this might be the wrong move.
Summer camps are looking for the “outdoor” kids. The ones with scabbed knees and a constant layer of dirt on their hands. You want your ads to be where these kids can see them? Then you want outdoor signs.
Parks and swimming pools are a great place to start, but don’t forget about more structured activities too. Youth soccer fields, little league stadiums, and Pop Warner football fields are all perfect for your signs.
Some of these places will have restrictions on what signs can be posted, so always check first.
Make it Visual.
So what needs to go on these signs? The obvious choice would be the camp logo, a phone number and/or website for registration, and a list of camp activities.
It’s that last one you might want to rethink.
Summer camps are known for having multiple activities, and most of them are great visuals. Instead of a single sign with a list of things to do, why not multiple signs with one activity apiece? This is a great opportunity to use high-quality photos to really sell your camp.
Picture a series of signs by the road. Archery. Canoeing. Crafts. Hiking. As each sign goes by, it adds to your camp’s appeal. And it does it better than any single sign could.
Or instead of lining them up, why not put each sign in a hotspot for that activity? Crafts near the hobby store, hiking by the park with the nice trail, etc.
Kids don’t all come to summer camp for the same reason. Advertise to different interests, and your registrations will grow.
Make it Easy.
There’s still one more thing we can add to these signs to really boost numbers, and it’s just two simple words:
Instead of making parents come to you for registration, go to them! Make friends with local business owners who will let you leave a stack of registration forms near the checkout line.
Your best bet is going to be locally-owned grocery stores and pharmacies. By making summer camp registration an easy addition to an existing errand, you can increase your attendance with minimal effort.
If you pick the right locations, use strong visuals, and make registration easy for your future campers, you’ll have a good head start on every other summer program. And you won’t have to worry about an empty camp!
Need some inspiration before you get started designing? Check out our design templates! We’ve got everything you need to get those kiddos in the door (or the tent).