A MESSAGE FROM THE BANNER BARON…
Whatever you do in life, do it with style. Substance is important, but substance with style is an unbeatable combination. The New Zealand All Blacks are the best rugby team in the world. They are the leading point scorers of all time and in over 110 years only five Test nations have ever beaten the All Blacks. That’s substance. Before every rugby match, the All Blacks perform a Maori “posture dance” called a Haka. If you saw the movie Invictus with Morgan Freeman and Matt Damon, you would have seen the dance. You can also find it on YouTube. It is an awesome spectacle, designed to motivate the team and frighten their opponents, but it’s not without its comic twist. It‘s like they’re saying “We are about to engage in athletic combat, but before we do, we’d like to dance for you.” Then they line up so everybody can bust a move. That’s style.
At eSigns.com, we’re big on substance—delivering products and service that are Totally Awesome–but I’d like to think that we’ve got a sense of style as well. Like the little extras we put in every box we ship, and these wacky emails I write every week. I kind of like the idea of a dance, too. So I’ve created my own personal Haka to inspire the staff and scare my competitors. So far, only my kids and the dog have seen it, but I think they were pretty impressed. eSigns.com can help you express the sense of style that characterizes your business.
YOU’RE ON YOUR OWN WITH THE HAKA!
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