Yesterday, I briefly mentioned the need to brand your vinyl banners to your business. So, why do you need to use Custom Banners to help brand a business? The market is really one big, open grazing range and your marketing objectives are kinda like cattle. If people can’t tell your fat beef cows from the the guy’s down the street, well, that a problem.
Granted, cows are always a problem seeing as how a lot people view them as a commodity compared to a brand. Maybe its because it all looks the same for most people – white plastic or foam base, red meat, clear plastic, and some numbers that tell you which is leaner than others. Beyond that, who knows where it came from?
And your product, if you don’t brand properly, ends up being viewed just like that in your customer’s mind. Now it does take more than fancy packaging to get and retain customers, and we’ll cover that later on, but the brand is important.
So, your customers need to be able to readily identify your product, service, or business, and this needs to be done across the board, for everything. You can’t have a disconnect, as they’ll pick up on it. If you have a vinyl banner, it needs to convey your message while telling them it is yours – it needs to be yours.
And yeah, branding is hard work – you need to generate a consistent look and message across all aspects of your business, and this is often easier said than done. But it must be done because your customers deserve it and, as they’re probably discerning, intelligent folk, if you don’t live up to your brand and image, they’ll find someone who can, because as Oscar Wilde said in The Importance of Being Earnest, “My dear Algy, you talk exactly as if you were a dentist. It is very vulgar to talk like a dentist when one isn’t a dentist. It produces a false impression…”
Now if you’re feeling like you’re in the land of Oz, with cows and dentists oh my, its high time to don the slippers and get back to work. If you’ve not branded your business yet, please, for your sake and ours (cause we love to printing signs for you) spend some time, think about it, and then do it.
Review your storefront, your uniforms, employees, vinyl banners, everything. Are they conveying the right message, and is the message consistent everywhere you look?
Not sure? Order a free, branded sample pack and see how your marketing materials compare – just don’t forget, its more than just the signage, but the store and staff as well.
Till Next Time…