While I’m all about the vinyl banners, some people aren’t sold, and justifiably so. With any product, there needs to be a plan in place beyond just, “Buy a Banner.” Sure, you can get anything you want printed, and it may look fantomenal (fantastic/phenomenal – get used to new words cause like Lewis Carroll, I’ve no problem inventing them), but will it be enough on its own?
Depends on what its for, really, and even if it is good on its own, the more important question is could it be better with more? This answer is a resounding yes, but not more on the banner (spend time getting the balance right with text and images, so that your design looks great while being simple enough to convey the message).
As for more, I’m not going to talk about A-Frame signs, or yard signs, because the add-on sale would be nice, we’re not interested in the one-off sale that a poorly thought out additional might create. What is more important is branding.
Awhile back, we had the opportunity to provide banners for several Borders locations across the country. They were doing a national sale and wanted banners and yard signs to help get the message out locally. In addition to the banners, loudly proclaiming for all to see “Sidewalk Sale,” they also had decals in their windows, counter-top displays, the company website mentioning it…in short, a campaign.
They rolled out different aspects at their set times and made sure that as many people as possible knew about it. The banners were branded with their look, so anyone seeing them didn’t need to do more than scan them to get the message…they were having a big sale.
This look was the same on all of the marketing material and always has been fairly constant, so that anyone vaguely familiar with them always knows who the message is coming from.
They used the banners to get the local traffic (pedestrian, auto, etc) interested, but also combined it with other items, like our yard signs, to make sure the message stayed in front of their potential customers.
So while vinyl banners can be effective, make sure you’re doing all you can for your business, because we like to think of our banners as another employee for you. One that while work rain or shine, 24/8 (our banners believe in an 8 day work week because they’re just that awesome), but like any employee, they need the proper support from you to really excel at their job.
So, make sure that you’re not just buying banners to buy banners, but that you’re branding them with your message, and following that up with a campaign that will help your business flourish.
Till next time…