Opening a brand new flower shop is exciting, and custom designed banners are great for advertising on a budget. In fact, this mode of advertisement will reach more people than print, radio, and television ads will, and it will reach the audience you want to reach: the people who drive by your flower shop every day.
Announce Your Presence
Your business, or any business, stands a chance of blending in with the buildings around it, and there are ways to prevent this. Use brightly colored banners to advertise your products and services, while at the same time drawing attention to your very presence. Use them across the front of the building, in the window of the door, or across two trees in the front lot.
Make the Most of Your Advertising Dollars
If your flower shop is new, you have had a lot of start-up expenses, finding a location, stocking your inventory, hiring your staff, and so on. It would be nice to save a little money on one need or another. Advertising is a safe place to cut corners if you know how to do it right. Invest signage that can be used again and again at a fixed cost. These signs and banners can advertise special sales, seasonal inventory, or simply invite potential customers to drop in. Unlike print and media advertising, you only pay for your banners one time, but you can use them over and over again. Each time you hang a vinyl banner, it reaches countless passers-by; the number of potential customers is infinite.
Customize Your Banners
Every banner can be made to order, meaning that you can choose the colors and graphics you want; these may be shades of a variety of flowers, colors for the appropriate seasons and holidays, or whatever suits your tastes best. Add to that graphics that depict what your business stands for. You may prefer flowers, symbols of love, or a logo that goes with the name of your store. Whichever combination of color and theme you choose, you will find that vinyl banners are reasonable and effective ways to advertise your business.