A MESSAGE FROM THE BANNER BARON
When I discovered that a colleague’s real name was Cornelius, I could no longer address him as “Neal”. I explained to him that Cornelius was a far cooler name than Neal, and besides, I knew plenty of Neal’s but I didn’t know anyone named Cornelius. So, he became Cornelius to me and a number of others who shared my affection for his birth name. In the years that followed, I discovered an “Aldis”, an “Elvin”, and a “Rogers”. All distinctive first names which had been “replaced” by others that were decidedly less spectacular. So I replaced them back, so to speak.One of them actually thanked me. Told me that I had done him a favor, made him more memorable to people, and improved the recall of his name.
I use the same approach to naming some of the products in the eSigns.com portfolio. Like the Awesome X, the Empire X, and ThunderWalls (our groovy new oversized floor to ceiling wall decals). I like to keep things interesting while paying homage to all of the Cornelius’ out there. Or, should that be “Corneli”?
The Banner Baron