At the same time, minimalism isn’t always a good thing. To the right, are two designs, both advertising the same things (a Buy 1 Get 1 Free Sale and Free Shipping).
The top design is definitely less, despite the use of colors that contrast nicely for visibility.
The bottom design, while using smaller text, still gets the message across just as nicely but it goes a few steps further.
It calls out for attention with its colors, which, by the way, tie back with all of www.esigns.com other marketing materials and even our logo – gotta be branded. It feels more friendly and inviting – who doesn’t want to get into a paint fight sans paintballs (while fun, you definitely feel it)?
Aesthetics aside, cost is always an important factor. ROI (Return on Investment) is at the bottom of any marketing agenda. So, which of these two designs costs more to purchase?
Neither. So long as they’re the same size, they’re the same price, regardless of how many colors used.
With that said, which is more likely to attract attention? So, while less is more when it comes to clutter, there is a definite line between plain and great. We like printing great looking banners because they’re just better…and we feel your business deserves better.
And if you’re interested in taking advantage of the above offer, just use “Esigns-Banners” during the first step of the checkout process.
Till Next Time…