Douglas B. Harris

CMO, Advertising/Marketing/Promotions

A belief that "promotion is the exploitation of opportunity" has governed the life and career of Doug Harris, a seasoned writer, persuader, dreamer, idea-generator, and consumer catalyst whose work has raised eyebrows and profits for hundreds of commercial ventures worldwide.

A native Texan and a 1976 graduate of Houston Baptist University, Doug Harris has been moving consumers to action for nearly four decades. Since entering the marketing profession in 1983, Harris has worked his special magic around the world and now enjoys an elite position in the promotions community and an international reputation for innovative, clutter-busting marketing campaigns for a wide variety of clients.

A former Billboard Magazine Marketing Director of the Year and a cutting-edge creative director during his agency years at CRN International in Connecticut, Harris has provided creative input on campaigns for a succession of Fortune 500 companies, including M&M/Mars, The Miller Brewing Company, Playboy, Chrysler, Kraft-General Foods, Nestle, Lipton, and Pilot Pen. He has used Larry Hagman to sell hockey tickets, country singer Terri Clark to sell ammunition, and Beethoven to sell chicken-fried steaks.

In 2002, he opened the doors of Noisemaker Communications and has since provided service to an extensive list of small and medium enterprises in their pursuit of brand awareness, market share, and revenue.

Doug Harris' practice of doing things before his competitors and his proven ability to out think, rather than outspend them have earned him the respect of marketing professionals around the world. In the last decade, he has addressed marketing groups in twenty-six countries on five continents, most recently in India and South Africa. His professional accolades include numerous ADDY's, three Promax Gold Medallion Awards for Marketing Excellence, and a listing in WHO's WHO IN ENTERTAINMENT. In 2011, Harris was inducted into the Texas Radio Hall of Fame for his successful marketing efforts on behalf of a dozen Texas radio stations.

In 2003, Doug Harris commemorated his twentieth year in advertising and promotion by giving the opening address at the European conference of the National Association of Broadcasters in London. In November 2005, Harris once again addressed Europe's top broadcasters at the NAB-Europe in Athens. It was his eighth consecutive appearance for that group in as many years. On the heels of 2009 speaking dates in Toronto, Bucharest, Nuremberg, and Zagreb, Harris made his fifth appearance in Denmark in February of 2010.

A member of the Broadcast Film Critics Association and a founding member of the Houston Film Critics Society, Doug Harris pursues his love of contemporary art, interesting people and exotic travel from his home in Houston.

Doug Harris begins his service to eSigns as the company's in-house marketing officer, responsible for identifying target markets and demographics while implementing strategies for capturing their loyalty and patronage.


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