5 Holiday Marketing Ideas to Get People in Your Store

As customers rush to finish their last-minute holiday shopping, your brick-and-mortar store could be just the place to help them check off their lists. Despite the surge of online shopping, 46% of consumers say they prefer shopping in person.

Here are five ways to draw people into your store this holiday season.

1. Promote Self-Gifting Specials
Get into the spirit of giving by offering exclusive deals. Encourage buyers to treat themselves with unique messaging like, “buy one gift for a friend, get yours for free!”

Display your seasonal self-gifting promos on sidewalk A-frame signs outside the entrance. or by the cash register as a reminder to customers. After the self-gifting promo period, you can keep the sign for future use and replace the A-frame display with your next seasonal promotion.

2. Host Interactive Events Inside Your Store
Block off a few dates and hold special activities your customers will appreciate. like gift-wrapping classes or DIY crafts session.

Ensure foot traffic is organized during the event by keeping the shopping areas clear of event traffic. Display a retractable banner stand that announces the event and shows attendees where to go.

3. Celebrate Lesser-Known Occasions
Go beyond the usual traditions in December and celebrate other lesser-known days like National Mutt Day (December 2), National Cream Cheese Frosting Day (December 13), or National Sangria Day (December 20). Based on the unofficial holiday you choose, create a special promotion or deal related to your business. Pet stores can give away a free mixed bag of dog treats on National Mutt Day, bakeries may offer free extra frosting with a cupcake, while bars can serve unlimited sangria at a flat price.

Inform customers of your one-day deals with window clings, which you can easily apply and take down as needed.

4. Donate to a Cause or Sponsor a Charity Event
Find a charity or foundation that aligns with your company values. Donate a percentage of your holiday sales to the organization and inform customers of their participation in every purchase.

Appeal to your shoppers’ emotions with a double step retractable banner stand with images of the charity’s impact. Display the banner in the same area as your products displays so customers know how their purchases will help the cause.

5. Send Out Special Offers and Discounts to Your Loyal Customers
Reward your loyal customers with exclusive discounts and offers they can only redeem in-store. Send a unique code to their emails and instruct them to show this at the counter. Emphasize that these deals won’t last forever to drive excitement and urgency. To remind customers of their special offer, display a vinyl banner behind the counter so they can pull up the email when they’re checking out.

Attract More Customers to Your Store Today
These marketing ideas give customers different reasons to visit your store. Once inside, they’re likelier to complete their holiday shopping and buy a little extra with the right deal. A high-quality and easy-to-read sign or banner ensures everyone knows they can save or get the best deals. Start creating a banner or sign your customers will notice today.