The Science of Signs

Are you preparing your signs proiperly to fit your audience and the area?

When designing your signs, taking into consideration the distance your sign will be from your target audience is of the utmost importance, and there are general rules that apply here. We include this type of data to ensure your signs are properly put together in terms of the size of text and graphics you will want to use depending on the distance.

For every 50 feet, the standard design process dictates that you should increase your text size by 1 inch. In other words if your target audience is 100 feet from your sign, the minimum text size you should use when designing your vinul baners should be 2 inches in height. The following chart will help you when designing your vinyl banners and will ensure your signs are designed properly.

Sign To Distance Variable

Now that we have a general rule for distance figured out, a good sign must think about the movement of the general traffic as they pass by the sign. If your target audience is walking or driving, the speed of their movement will also factor into the design of your sign. In order to factor this, we will use some scientific research we have found, which states that a moving audience will need approximately three to four seconds to process a message that contains six to eight groupings of content that exists on your banner. As a general rule for moving traffic, your audience will need a minumum of three seconds or less to process signs that contain four inches of text, and if your signs have too much content, your reader will not have the time to comprehend your message.

If your primary target is foot traffic whether indoor outdoor banners.
If you audience is drivng in their cars, approximately 45mph or under you would want to use text that is at least 5 inches in height and you would want to keep your content grouping to a minimum.
Outdoor signs where traffic is 60mph or slower would require 8 inch height text as your optimum size.

Text Size View Distance Speed in (seconds)
inch mm foot meter 25mph 35mph 45mph 55mph 65mph
2 51 100 31 2.7 1.9 1.5 1.2 1.0
4 102 200 61 5.5 3.9 3.0 2.5 2.1
5 127 250 76 6.8 4.9 3.8 3.1 2.6
6 152 300 91 8.2 5.8 4.5 3.7 3.1
8 203 400 122 10.9 7.8 6.1 5.0 4.2
9 229 450 137 12.3 8.8 6.8 5.6 4.7
10 254 500 152 13.6 9.7 7.6 6.2 5.2
12 305 600 183 16.4 11.7 9.1 7.4 6.3
16 406 800 244 21.8 15.6 12.1 9.9 8.4
20 508 1,000 305 27.3 19.5 15.2 12.4 10.5
24 610 1,200 366 32.7 23.4 18.2 14.9 12.6
36 914 1,800 549 49.1 35.1 27.3 22.3 18.9
48 1,200 2,400 732 65.5 46.8 36.4 29.8 25.2
60 1,542 3,000 914 81.8 58.4 45.5 37.2 31.5

Content size, the flow of traffic, and even the environmental distractions including average weather conditions and your lighting will affect the readability of your signs, and taking all of these into consideration will make all the difference in how well your signs get the attention of your audience, and get them coming in to check you out. This article is merely an attempt to get you thinking in the right direction. They are also factors that we have taken into consideration in the many layouts we have created that you can modify to make your own. Making great signs is not a difficult task, but thinking your message through and looking at the conditions your sign will be placed in combined with the audience you are targeting will all play a role in an e

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