6 Examples of Small Businesses Making a Big Impact

Small and medium-sized businesses face tough competition, especially with big companies that have more resources, experience, and labor. How, then, can smaller businesses stand out despite their limitations? Sometimes, it only takes a little creativity and a better understanding of what you want to promote.

Need inspiration? Check out these six strategic, budget-friendly examples of small businesses making a big impact.

1. Decathlon Tiny Homes: Use the Right Sign to Showcase Your Products

When it comes to signs, Decathlon Tiny Homes understands the importance of clean, informative, and mobile displays. That’s why they chose retractable banners to showcase their models at the Great American Tiny House Show in Arlington, Texas. Retractable banners are a great choice for high-traffic events like trade shows and bazaars because they grab attention with visual cues and provide potential customers helpful information. They’re also easy to set up, take down, and store so you can bring them from one event to the next with ease.

2. Batman Plane: Get Creative with Your Artwork Design

Is hiring a graphic designer a little out of your budget? Don't let that stop you from being creative. You can easily create promotions online without paying for the design tool. Start by highlighting what sets your brand apart, as seen in the Batman Plane's window clings and banners. In their designs, they featured vintage Batman colors and the signature Batman logo along with their unique service. They also used the same font, colors, and style across all their promotional materials. Being consistent with branding elements allows you to be recognized and remembered by your customers easier.

Personalize your promotional designs at no cost with eSigns'' Online Design Tool. It's free and easy to use, and no graphic design experience is necessary.

3. Dark Shadows Arts: Use Your Designs on Different Marketing Materials

Present your business with popular marketing tools like vinyl and table front banners. Remember, every display material helps establish who you are and what you offer. There's no need to create different designs. You can repurpose a single design as Dark Shadow Arts did with its booth backdrop and table banner. The logo on both materials reinforce the business' identity without spending more time creating another design.

4. Alona Sofer: Add a QR Code on Your Display Materials

When you participate in an event, the attendees’ focus is divided among you, your competitors, and let's face it, the concessionaire. People are likely to spend only a few minutes at your booth, so you need to maximize this time for them to see more of your work. Print a QR code on your signs so people know where they can immerse themselves in your content. Redirect to your site or social media channels where they can see a catalog of your products or services, upcoming gigs, and contact information.

In this example, singer Alona Sofer lets her audience take her music home with them with a QR code printed on an A-frame sign. This nifty yet powerful tool allows people to continue interacting with her and her content on their phone even when the event is over.

5. Beyond Pho Keene Great by Euphoria - Tell a Story with Your Logo

As visual creatures, customers are likelier to perceive your business' story through detailed images like your logo. Return to your organization’s roots and carve out a compelling story to share. Use what you find to design your logo and let it be a vehicle for storytelling.

Case in point: the culinary culture of French-Vietnamese food inspired Beyond Pho Keene Great by Euphoria's logo design. You can see that a Vietnamese woman is at the center of the logo to represent the women in the family business. At one glance, customers know what food to expect and make of the story behind the restaurant's origins.

6. Microgreens - Start a Conversation About Your Product

Are you a small business who’s introducing products or concepts some people are unfamiliar with? If yes, make the approach easier for both you and your customers by starting a conversation. Wender Farms, an urban farming company, did this with their microgreens banner and it drew attention in several ways. They realized that while some people might be curious to learn more about microgreens, using a term that isn't common might be a good way to garner interest. They printed the word “MICROGREENS” in large text to attract curious passersby and to get them to read the smaller text underneath the headline. This approach leads people to read informative and interesting description of the product. Plus, it makes it easier for them to go to the booth and learn more about eating healthy.

Give Your Small Business an Edge Today

Standing out and growing your small business may not be easy but it is possible. A lot of times, it takes being resourceful about your advertising methods and finding cost-effective ways to promote your brand. Banners and signs are among the affordable tools that businesses can use at events. It's just a matter of discerning which information to highlight and finding the right display for your needs. Explore how you can create these displays for free and order them from an expert like eSigns