Business signs let people know who you are and what you are selling. Business signs are an effective method of advertising that won’t break the bank. They are always on duty and you don’t have to pay them overtime either. Anyone passing by your business or passing one of your signs located on a highway can read about your business. If you have designed an attractive informative sign you will have created a very powerful form of advertising media.
Go back to those original Burma shave signage placed along highways that were read by thousands as they passed by and subsequently purchased the product. Then think about all of the advertising signage that was painted on sides of bards for products like tobacco. Well all of these are signs advertising a business.
Formatting Business Signs
When you use business signs for advertising you will need to keep them simple. The more cluttered a sign is the harder it is to read. Most people don’t read an entire sign anyway because they can quickly grasp its meaning especially if you have designed it to evoke a mood or need. This is not always easy to do so that is why online signage printing companies have online chat assistance and also have lots of examples for you to look at before you actually place that order. Before you format do some research and take advantage of the website expertise.
Keep it Simple
This cannot be said enough. If you use too many colors in your sign you will get an advertising sign that looks cluttered and jumbled. Don’t use too many different fonts either. When you think of colors think of using a strong background color like yellow then use block letters in black. This is an easily read combination. If you have specific business colors in your logo or graphics make the background so it is a contrasting color. Too many colors in the same range are bland and hard to read. Also don’t put in too many graphics.
A sign needs to give information such as the business name and location. If the business name doesn’t immediately address what you sell then add a graphic to let people know what business you are in. This is basic advertising ABCs. And the basic rules have been effective for many years no matter what actual medium is used. So business sings make good sense.