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Thoughts on Valentine's Day for our customers in the Retail and Hospitality world, from our experts in the Retail and Hospitality world!

A calendar check reveals that February 14, 2020 falls on a Friday. That presents an opportunity for multiple dining and entertainment offerings throughout the weekend. Specialty lunches and brunches, in addition to traditional buffet, prix fixe and a la carte dinner options give customers more choices and operators more chances to spread out the holiday rush.

Allowing customers to order flowers, chocolates, or other premiums when they make advance reservations provides an extra incentive to plan ahead and extra opportunities for restaurants to serve their patrons. Securing these specialty requests with a credit card deposit ensures optimum results on both ends of that transaction.

Years ago, a Houston restaurant converted one of its event rooms into a chapel-style setting for the night and offered the services of a non-denominational minister so that couples could marry (or renew their vows) if the spirit so moved them. It also provided a showcase the work of the florists and other vendors they worked with regularly.

If you're planning something special at your venue, be sure to alert the local media. TV stations, newspapers, and online publications are always looking for holiday-related content. Lists of local media contents are often available as a courtesy from the mayor's or governor's offices.

If live, background music "works" for your restaurant or bar, consider using a harpist, mandolinist, or a stringed quartet instead of the more traditional options. Unless you're offering a cabaret-style performance, lower volume and instrumental presentations work best during these dining occasions.

Your promotion of your Valentine's Day (or weekend!) offerings should start now, with appropriate signs and banners from the street to the reception area. Use promo code FEB through February 15, 2020 to save 12% on your orders.

Here's wishing diners and dining establishments a most enjoyable Valentine's Day!

Your eSigns B2B Advisory Team

save 12% with code FEB

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