7 Essential Outdoor Promotional Tactics for Home Builders
Home construction and renovation is a multi-billion dollar business that is present in every city across the entire country. That means competition is steep in this industry. From condo construction crews to individual contractors, every home builder can benefit by marketing their business.
The amazing thing about home building is that your construction site can easily be used as a marketing space. Passersby that stop to admire your work will know exactly who you are and how to learn more about your company. The seven promotional tactics below will help you make the most of this outdoor space so that the projects keep rolling in.
Large vinyl signs are becoming increasingly popular among home builders as a way to really get their name seen. You’ll commonly see them hung from fences or a side wall of the building. With vinyl banners as large as 10’x50’, these signs can turn any home into your personal billboard during the project.
There are lots of printers that sell real estate signs online, but what about the builders that construct the homes? At eSigns.com we know that home builders benefit from yard signs just as much, if not more, than realtors. Putting home builder signs in the yard of your current projects lets the neighborhood know who to call for improvements and renovations. It is also a cost efficient marketing tool that can be reused again and again at any construction site.
Is the home about to go on the market? Buying home builder signs online is also a great way to catch the attention of buyers that are considering new construction or a fixer upper.
Magnetic Signs for Work Trucks
Turn your work trucks into mobile billboards in seconds with magnetic signs. These are very popular options for contractors since the trucks go with you to every job site. Even better – if one truck is out of service the magnetic sign can easily be switched over so you don’t miss a marketing opportunity.
Decals for Equipment
If you own your construction equipment, this is another way to get your name out there and build your brand. Vinyl decals are the ideal way to affix a marketing message to large, but oddly shaped pieces of equipment. They’re also a better option than magnets because they will stay securely in place once applied even when things get dirty. Just make sure to keep the branding (logo, color scheme, contact info) consistent with your truck magnets and other on-site marketing materials.
When you’re ready to make a serious investment in your signage, a metal signs is the way to go. These signs are super durable in the outdoor elements, can last up to 10 years, and deliver a real “wow” factor. Metal signs can be hung from chain link fences or used with a metal frame that’s anchored into the ground. For long-term projects, metal signs are a great option that can stay in place throughout the entire construction.
A-Frame are a great way to make use of the sidewalk near your construction site. They are easy to transport, super simple to set up and can be placed where pedestrians will definitely see them. You can also swap out the sign panels to modify your message depending on the current project or specials.