Why Your Real Estate Business Needs Outdoor Signage
You know that real estate signs sell homes, but are you missing a big opportunity with your business? Real estate is an industry that requires constant lead generation, and the companies that successfully market themselves will get the lion’s share of the leads. If you’re looking for a way to increase commissions without blowing your marketing budget, a custom real estate sign will do the trick.
With so many things moving online you may wonder if old school marketing is still effective. We have four reasons why your real estate business needs to have outdoor signage.
Show Off Your Marketing Skills
If you are not actively marketing yourself, potential clients may question how well you will market their house. Sellers are looking for agents that can draw attention to their homes. One of the biggest benefits of creating your own custom business signs is that it shows off your marketing skills.
Going custom with your design means you can get creative with colors that pop and messaging that hits home with your target market. When your outdoor signage draws clients into your business, it also shows them that your marketing can do the same for their home.
Build Your Brand
Did you know there are roughly 2 million people with active real estate licenses in the U.S.? With all of those competitors out there your business needs to be synonymous with real estate, and that requires brand building.
Outdoor signage builds brand recognition, whether it’s a yard sign at a home you’re selling or a banner outside of your office. Your logo, colors, and business name will become more recognizable as more people see your signs. Building brand recognition offline will get people searching for you online.
It’s All About Location
Realtors know that real estate is all about location. It’s also good for business when clients can easily find your location. Outdoor signage makes it easier for clients to find your office by providing visual identity even in a crowded area.
If your office is in a busy section of town you will need to install an outdoor business sign. Every time someone passes by your signage, your services are being advertised. Some types of signage are portable, so even if your office changes locations you can take your signs with you.
High ROI (Return On Investment)
With online real estate signs, creating custom marketing materials is more affordable than you may think. Even newly established real estate agents with a tight marketing budget can afford outdoor banners, a-frame signs, or yard signs.
At eSigns.com our free Online Design Tool makes creating a custom design easy enough for anyone to do. Whether you’re starting from scratch or using one of our design templates, the point-and-click technology allows you to add background colors, text, images, and more with the click of a button. If you already have a custom design it can be uploaded and used at no extra charge. Giving you the ability to control the design process minimizes costs and increases the ROI of every sign you order.
Start marketing your real estate business now. With super fast shipping and turn around time from eSigns.com, you can start advertising with your new, custom real estate signs as soon as tomorrow!