- The construction site is also an opportunity to promote your business.
- Use clear, bright visuals and text that can be seen from a distance.
- Choose the right banner type for your location.
Congratulations, you’re starting a new business, opening a new location, or holding a grand opening for your remodeled space. Don’t forget to take advantage of the opportunity to promote your business during construction!
Construction site fencing is the most valuable free advertising space you could ask for to generate new customers.
For months, potential customers will drive by the construction site where your business will soon open. What are they going to see?
Are they going to see ragged and tattered signage that lost the battle with heavy-duty trucks and Mother Nature? Or, are they going to see bright, vivid banners around the perimeter of your construction site with your company name, logo, and the grand opening date?
Here’s how to nail this opportunity to start collecting new customers long before you hang that “Now Open” sign.
1. Buy Into the Opportunity For Free Advertising
Some businesses shy away from putting up a “Coming Soon,” “Grand Opening,” or “New Location” sign during construction. There is concern about looking unpolished or like an unfinished product, or encountering construction delays.
Rest assured; usually people get excited about a new business opening or a current business growing. Early awareness campaigns build anticipation throughout the neighborhood as the opening date approaches.
If you are concerned whether hanging banners around the fence of your construction site is a good idea, perhaps these suggestions will convince you of the incredible advertising benefits they offer.
2. Create the Message for Your Construction Site
What’s most important to your business?
- Is it your name, logo, or tagline?
- Is it your credibility in the market?
- Is it your years of business?
- If you are a brand-new business, what’s the main inspiration for opening the business?
Determine what is most important to your business and use that as the main message when generating ideas for new signage. You want to clearly and quickly articulate the main point about your company to people who have just a few seconds to see the message.
You should also consider the importance of text, colors, and visuals to use on new signage. Because you want to create a positive impression for future customers driving by your current site every day, make sure the message is very clearly presented.
- Select a backdrop color or image that can be clearly seen from a distance.
- Use large text in colors that do not clash with the backdrop.
- Ensure the visuals and fonts used for the text align with your company’s branding.
3. Determine the Right Signage to Use at the Construction Site
Now that you understand the importance of construction site signage and you have the right message to promote, you’re ready to purchase the optimal signage.
First, review the space you’re working with at the construction site. Once you know the dimensions of the available space, you can gauge the size of the banner that you should order.
Or, if you have a little more wiggle room with your space, then you should consider how to maximize it with multiple banners spread out across the site.
You also need to consider the type of sign to place at the construction site. Here’s what we recommend:
- Our 8 oz. Mesh Banner
Why this banner? It’s designed for durable outdoor use, and will retain your graphic message in all weather environments thanks to a 70/30 ratio of printed material to tiny porous holes. The ratio ensures clear print visibility, while maintaining enough room for wind to pass through the surface of the banner. Also, we include grommets in the construction of our mesh banners, so they can easily be affixed to construction site fencing with zip ties. Essentially, you can use this banner over and over as you grow and expand to more locations.
Work With Us to Create the Best Signage During Construction
We want to make sure you get the best out of this opportunity to get the word out about your brand.
You can also contact our support team for guidance. Our business-savvy customer service solutioneers are available over the phone at 1-800-494-5850 to make sure you have signage that will get people talking!