Decals vs. Stickers vs. Clings - What's The Difference?

While some people might use the term decals, stickers, and clings interchangeably, each product is different. All three items stick to surfaces, but they can’t be used for the same purposes. Some are removable, while some stick permanently. One is suitable for outdoor use, while another is strictly for indoors. It’s important to be aware of the distinction before you order a decal, sticker, or window cling to avoid frustration and confusion. In this article, we’ll walk you through the key differences between each product.

What Is a Decal?

Adhesive decals are technically stickers, but not all stickers are decals. The difference lies in the material used and the size. Custom decals use thick PVC film which gives them durability and strength. These can be used both indoors and outdoors. Decals are made according to your specifications and can be contour-cut to your exact design. You can order one as small as 12” x 12” to as big as 96” x 52”. Once applied, these stick permanently.

Indoor wall decals, on the other hand, can be removed and repositioned without leaving any residue. These also come in standard shapes or contour-cut to your requirements. The smallest size we offer is 8” x 10”, while the biggest is 78” x 48”.

What Is a Sticker

Stickers are usually made of thinner materials than decals. Even vinyl stickers, which are weatherproof and tear-resistant, are still less thick than the material used in decals. Stickers are usually small in size and come in larger quantities. They are shipped sealed in stacks or spooled on a roll. These are used for giveaways, labelling, and branding efforts.

What Is a Static Cling

Static clings are made of 7 mil PVC statically charged film. They have no adhesive and can be removed and repositioned with ease. You have the option of applying static clings from the front or on the back. Face clings are ideally placed on store-front windows or glass doors while back clings are best used for solid flat surfaces such as metal doors, window panes, glass dividers, plastic partitions, and other similar surfaces.

Size and Quantities

Decals and clings are custom in nature. The size needs to fit an exact measurement and the quantity needed can be as low as one. Stickers, on the other hand, are usually small and printed in large numbers. The best example here is a coffee shop. You will only need one large cling or decal for the window, while marketing giveaways can be a bunch of branded stickers.

Application Surfaces

Decals and clings are custom in nature. The size needs to fit an exact measurement and the quantity needed can be as low as one. Stickers, on the other hand, are usually small and printed in large numbers. The best example here is a coffee shop. You will only need one large cling or decal for the window, while marketing giveaways can be a bunch of branded stickers.

Size and Quantities

Decals work best on walls and solid flat surfaces. Floor graphics should be used on concrete, tiles, or hardwood. The material used with these are extremely durable and can be used both indoors and outdoors.

Window clings work best on glass surfaces. These should be used indoors since they don’t have adhesive and can be removed by anyone if placed outdoors.

Stickers are usually used on personal products such as gadgets, electronics, or water bottles. These are decorative in nature and can be easily removed if the need arises.

A Comparative Look

We offer a wide range of decals, and clings for personal or commercial use. Pick one that suits your needs best!